Paid acquisition
Campaign management on Meta, TikTok and Google, with budget allocated against what each channel actually returns.
- Account structure and rebuilds
- Audience and placement testing
- Bid strategy and pacing
- Scaling and pull-back rules
Growth systems · Creator & commerce brands
Attention is easy to buy. Returns are engineered.
BSD Systems runs paid acquisition, content production, community and monetization as one connected system — and reports on all of it in a single number you can act on.
Onboarding 3 brands this quarter
Meta · TikTok · Google
Spend
$0+0%
Revenue
$0+0%
ROAS
0.00x+0%
CPA
$0.000%
—
0%
—
0%
—
0%
Last 14 days · Illustrative
Not client data
Platforms and tools we operate in
Meta AdsTikTok Ads
Google AdsPerformance Max
YouTubeShopify
KlaviyoGA4
StripeDiscord
SubstackPatreon
0M+
Ad spend under management
0x
Median blended return
0+
Creative assets shipped
0%
Client retention past 90 days
Interactive · Budget model
Move the budget. Watch the return move.
This is the model we build for every client in week one: what each channel returns at each level of spend, and where the next dollar earns most. Drag the sliders.
Monthly media budget
Total budget
$0
Channel split
Meta
45%
—
TikTok
25%
—
Google
30%
—
Modelled monthly outcome
Revenue$0
Blended ROAS0.00x
Gross contribution$0
Orders0
Illustrative model only. Uses diminishing-returns curves from typical direct-to-consumer benchmarks, not your account. Real numbers come from the free review — and no result is guaranteed.
Where the money leaks
Every stage is a decision, not an accident.
Most brands lose more between the click and the checkout than they ever lose in the auction. We work on both ends.
ImpressionsAuction
4,820,000
—
ClicksCreative and hook
96,400
2.00% CTR
SessionsPage speed and match
88,700
92% arrival
Add to cartOffer and proof
11,530
13.0% of sessions
PurchaseCheckout and trust
3,690
32.0% of carts
What we run
Six functions, one operator.
Media buying alone rarely moves a business. These six run together, or none of them work properly.
Creative and content
Static, video and UGC-style assets produced on a testing cadence, with the copy and hooks that carry them.
- Concepts, scripts and hooks
- Static and video production
- Angle and format testing
- Creative performance reporting
Funnel and conversion
Landing pages, offers and checkout flows built to convert the traffic you are paying for.
- Landing pages and advertorials
- Offer, bundle and upsell structure
- Email and SMS capture flows
- Structured A/B testing
Community and retention
The audience you already paid for, handled daily so it buys again instead of going quiet.
- Comment and message handling
- Discord and membership moderation
- Lifecycle and win-back flows
- Superfan identification
Monetization systems
Recurring income that survives a bad month on any single platform or sponsor.
- Subscriptions and memberships
- Digital products and bundles
- Owned channels: email and SMS
- Pricing and offer architecture
Tracking and reporting
Clean measurement first. If the data is wrong, every decision after it is a guess.
- Pixel, CAPI and server-side setup
- GA4 and consent configuration
- Blended ROAS and MER dashboards
- Weekly written update
A following is not a business. A system is.
Reach that only exists inside someone else's app can be switched off without notice. Everything we build points the same direction: toward audience, revenue and relationships you actually own.
How an engagement runs
Four stages, in order.
We do not scale spend on an account we have not measured properly.
01
Review
Week 1 · Free
We go through the ad accounts, tracking setup, margins, past creative and existing revenue. You get a written diagnosis of what is working, what is leaking budget, and what we would change first. Yours to keep either way.
02
Build
Weeks 2–4
Access is granted on accounts you own. Tracking is repaired or rebuilt, account structure rewritten, the first creative batch goes into production, and targets are agreed in writing before spend moves.
03
Run
Month 2 onward
Controlled spend across a defined test matrix, community handled daily, funnel iterated. We hold structure steady long enough to read a result rather than chasing a single lucky day.
04
Compound
Quarter 2 onward
Budget follows proven performance, creative runs on a fixed cadence, and revenue shifts toward the channels you own. You get a written update every week and a call every month.
Before you ask
The practical questions.
Who do you work with?
Creator brands, personal brands and ecommerce businesses that already sell something people buy, with room in the margin for paid acquisition. We contract with registered companies only, business-to-business. We do not work with adult content, gambling, unlicensed financial or medical advice, get-rich-quick programmes, or any brand making unverified health or income claims.
Are the numbers on this page real?
No, and we would rather say so plainly. Everything in the console, the budget model and the funnel is illustrative — built from typical direct-to-consumer benchmarks to show the kind of reporting we produce. Your real numbers come out of the free review in week one, and no result is guaranteed.
Do you take a percentage of ad spend?
We charge a fixed monthly fee, quoted in US dollars and agreed before work starts, so our fee does not rise simply because your spend does. Any performance component exists only where you have signed for it, with the calculation stated in the contract. More on the engagements page.
Who owns the accounts and the audience?
You do. Ad accounts, pixels, channels, mailing lists, domains and stores stay in your name. We work through delegated access you can revoke at any time, and on exit we hand back files, documentation and structure notes.
How long is the commitment?
Engagements start with a 90-day initial term, because paid acquisition needs a full testing cycle before it can be judged fairly. After that it continues month to month and either side can end it with 30 days' written notice, with no cancellation fee. See our Terms of Service.
Can you guarantee a specific return?
No, and be careful with anyone who does. Results depend on your product, pricing, margin, stock, seasonality and platform conditions. We commit to the work, the cadence and the reporting — not to a guaranteed multiple.
Start with the review.
Send the accounts and the store. You get a written read on what is working, what is leaking, and what we would do first — whether or not we work together.